Strategy, the largest corporate Bitcoin holder, is poised to resume its aggressive accumulation strategy this week after pausing purchases for the first time in 13 weeks.
The move comes as Bitcoin tests the critical $68,500 level, with analysts eyeing a potential rally to $80,000 driven by technical setups and renewed institutional demand.
Strategy's Bitcoin Holdings and Recent Activity
Strategy currently holds 714,644 BTC valued at approximately $54.35 billion, acquired at an average price of $76,056 per coin. This represents over 3% of Bitcoin's total 21 million supply, cementing the company's position as the dominant corporate holder.
The firm's acquisition spree intensified throughout 2025, including its largest purchase since July: 13,627 BTC for $1.25 billion. Most recently, Strategy bought 1,142 BTC for $90 million at an average price of $78,815, even as Bitcoin traded below $60,000 on some exchanges.
Last week marked a notable departure from this pattern. For the first time in 13 weeks, Strategy reported no Bitcoin purchases or stock sales, pausing activity amid Bitcoin's 30% correction from its October 2025 all-time high near $126,000. Now, the company plans to acquire at least 1,111 BTC this week via STRC, a funding mechanism tied to its capital-raising strategy.
Bitcoin's Technical Setup Points to $80K
Bitcoin's recent price action has created conditions favorable for a rally. After dipping below $67,400 on Monday, BTC recovered to test the $71,500 pivot point—a key multi-timeframe level that analysts view as critical support.
On-chain data strengthens the bullish case. Accumulator addresses held 372,000 BTC as of February 15, 2026, up dramatically from just 10,000 in September 2024. Order books show the largest bid skew in over two years, indicating strong buying interest at current levels.
Analyst Mark Cullen highlights an unfilled CME gap (a price range from weekend exchange closures that Bitcoin tends to revisit) between $80,000 and $84,000. Historically, 9 out of 10 such gaps have been filled since August 2025, making this range a probable near-term target.
"Bitcoin may move toward the early February CME gap, placing $80,000 to $84,000 as [an] upper target this week," Cullen noted, pointing to futures data and accumulation trends as supporting factors.
Market Implications and Outlook
Strategy's resumed purchases could provide significant buying pressure as Bitcoin attempts to reclaim higher levels. The company's willingness to buy below its average cost basis—even at $78,815 when BTC traded near $60,000—demonstrates conviction that resonates across institutional markets.
CEO Phong Le has characterized Bitcoin sales as a "last resort," only viable if the company's market-cap-to-Bitcoin value ratio (mNAV) falls below 1 and capital access becomes constrained. This stance signals continued accumulation regardless of short-term price movements.
If Bitcoin holds above the 20-day exponential moving average at $69,220, traders expect potential upside to $74,508 before testing the $80,000 level. However, failure to maintain current support could trigger a retest of lower levels.
With technical indicators, on-chain accumulation, and institutional buying converging, Bitcoin's path to $80,000 appears increasingly plausible—though volatility remains a constant in crypto markets.